Marketing Associate - Offline Media & Branding (Bali)

Join Grab, Southeast Asia’s leading superapp, as a Marketing Associate specializing in Offline Media & Branding in beautiful Bali. This is your chance to shape impactful, real-world marketing campaigns that elevate brand visibility and drive engagement across traditional and digital channels. With Grab’s rapid growth and innovative approach, you’ll have the opportunity to work on exciting projects that make a tangible difference.

As a Marketing Associate, you’ll be part of a dynamic team that creates memorable experiences for Grab’s users. You’ll develop and execute offline media strategies that connect with local communities, including eye-catching billboards, strategic bus ads, and engaging social media campaigns. Your creativity and strategic thinking will help us build a stronger brand presence in Bali and beyond.

📋 Tanggung Jawab Pekerjaan

• Develop and implement offline media campaigns, including billboards, bus ads, and social media initiatives, to enhance brand visibility and engagement.
• Collaborate with the marketing team to create compelling content that resonates with local audiences.
• Conduct market research to identify trends and opportunities for offline marketing strategies.
• Manage and optimize ad spend across various offline channels to ensure maximum ROI.
• Monitor campaign performance using tools like Google Analytics and social media insights.
• Work closely with the design team to produce high-quality visuals for offline campaigns.
• Attend industry events and conferences to stay updated on the latest marketing trends.
• Provide regular reports to the marketing manager on campaign performance and recommendations.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 1-3 years of experience in marketing, particularly in offline media and branding.
• Proficient in using marketing tools such as Hootsuite, Buffer, and Canva.
• Strong understanding of digital marketing principles and experience with platforms like Facebook Ads Manager and Google Ads.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Creative and strategic thinker with a passion for developing innovative marketing campaigns.
• Familiarity with local market dynamics and consumer behavior in Bali.
• Ability to work in a fast-paced environment and meet tight deadlines.

🛠️ Keahlian

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